Collection: Jellycat Toys

Shop genuine Jellycat soft toys at Brand Academy, an independent gift shop at the Oxo Tower on London's Southbank. Jellycat was founded in London in 1999 and is loved for its super soft, beautifully finished plush toys, from cuddly bunnies and bears to quirky food characters and dragons.

Our range includes favourites like the Bashful Bunny, the playful Amuseables collection of smiling food and everyday objects, and seasonal characters for Halloween and Christmas. Whether you are looking for a baby shower gift, a first cuddly toy for a newborn, a treat for a collector or a fun gift for a friend, there is a Jellycat for every age and occasion.

Every Jellycat makes a thoughtful gift that is easy to wrap and post. Add a greeting card at checkout, and enjoy fast next working day dispatch with free UK delivery on orders over £50.

Prefer to see them in person? Visit our shop at Oxo Tower Wharf, Southbank, London SE1 9PH, and meet the Jellycats before you choose.